First published in the East Anglian Daily Times on December 4, 2017.
LONELY people are four times more likely to be victims of a scam, Suffolk trading standards chiefs have warned as they launch a new campaign calling on communities to do their bit.
In the run up to Christmas, teams will be shining a spotlight on charities already working to support those who are more isolated, particularly older people, in a bid to raise awareness of the link between loneliness and the risk of falling victim to a scam.
It is hoped interest in this initiative, which also calls on everyone in Suffolk to think of ways they can help in their communities, will drum up support for a bigger campaign due to launch in January, Friends Against Scams.
Trading standards community engagement officer Sasha Watson said: “This is an initiative we are running to try and highlight the dangers that are faced by people, mostly elderly, who are lonely.”